Sports Brands leveled up it’s reach by 4x with Troika Tech
3x High Reach
Sports Brands reached 92% of its audience by sending WhatsApp Broadcasts with Troika Tech, compared to the 31-36% reach it got earlier.
2x Improved Engagement
Sport Brands drives 2x better engagement by offering 1:1 Live chat on WhatsApp via Troika Tech.
Challenges Encountered by Sport Brands
Sport Brands, a major player in the sports equipment manufacturing industry, faced several obstacles in their marketing and communication strategies:
Limited Audience Reach: Previously, Sport Brands struggled to engage a significant portion of their audience, reaching only about 35% through emails and basic WhatsApp Business App broadcasting.
Inefficient Platform for Mass Communication: There was no effective platform available for Sport Brands to connect with a large number of users where they were most active, hindering broad-scale engagement.
Delayed Email Responses: When sending updates and offers via email, Sport Brands often received slow responses, which was not optimal for time-sensitive promotions.
Restrictions in Broadcasting Capability: Using the WhatsApp Business App for broadcasting was limited by a 256-people broadcast limit, and messages did not reach individuals who had not saved the brand’s contact information.
Cumbersome Communication Process: The process of distributing updates and gathering responses was not only time-consuming but also labor-intensive, reducing overall efficiency.
How Troika Tech Helped Sport Brands overcome these Problems?
Broadcast Offers to Users in One Go
Sports Brand used Troika Tech to send promotional offers to their users on WhatsApp.
Using Troika Tech, they could send Marketing & promotion offers on their products.
to as many users as they wanted in one go! (to opted-in Users).
Streamlining Notifications and Updates via WhatsApp
Sports Brand implemented Troika Tech to automate crucial notifications on WhatsApp.
Such as order confirmations and delivery updates.
With WhatsApp’s impressive 96% message-open rate, they were able to communicate effectively and swiftly with the vast majority of their audience.
This instant communication ensured that users received updates in real-time and provided them with the option to continue the conversation should they have any questions.
Enhancing Customer Relationships through WhatsApp
Sports Brand effectively strengthened their customer relationships by utilizing WhatsApp as their primary channel for communicating updates, notifications, and offers.
This strategy allowed them to maintain a continuous and personalized connection with their customers, fostering stronger engagement and loyalty.
By using WhatsApp, Sports Brand ensures that customer inquiries and issues are addressed immediately, which greatly increases customer satisfaction and retention.
WhatsApp allows Sports Brand to send tailored promotions directly to customers, increasing the relevance and effectiveness of their marketing efforts.
Establishing a Trusted Brand Identity with WhatsApp Green Tick
Troika Tech assisted Brands in acquiring the prestigious WhatsApp Green Tick for their WhatsApp Business Profile.
This recognition not only enhances their profile on the platform but also allows customers to immediately recognize and trust them as the authentic Sports brand.
The WhatsApp Green Tick enables instant brand recognition, reassuring customers that they are engaging with the official and verified entity.
Securing the Green Tick on WhatsApp elevates a brand’s credibility, as it signals to customers that the brand is recognized and validated by WhatsApp.
Game changing Results from Day 1!
98% Open rate
Ensured maximum reach for messages sent on WhatsApp.
Achieved 3x Reach
Reached 90% users via WhatsApp Broadcasting.
Stronger Relationships
Established trust with WhatsApp Green Tick Verification.
Impressive Results from Troika Tech’s WhatsApp Marketing Solutions
The team at Sports Brand was extremely pleased with the outcomes provided by Troika Tech’s WhatsApp marketing strategies. They achieved significant improvements:
Enhanced Reach: By utilizing Troika Tech for WhatsApp broadcasts, Sports Brand was able to triple their reach compared to previous methods.
Personalized Customer Engagement: Through the automation of updates, notifications on WhatsApp, and incorporating one-on-one live chat, they were able to foster deeper, more personalized customer relationships.
Rapid Engagement and Increased Open Rates: The brand achieved a fivefold increase in open rates compared to traditional emails and SMS, coupled with instant responses to the updates sent out via WhatsApp.
Grow with Troika Tech
Is this something you also want for your Education Brand?
If you wish to see actual efforts in your marketing campaigns, get started with WhatsApp marketing via Troika Tech.
